Home ServiceMAX Magazine

Maximizing Your Residential Service Business

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Thrive or Die.

The residential service industry is brutally competitive. You can’t just rely on the technical skills of your respective trade — you need to be a savvy entrepreneur who’s well-versed in a wide range of business skills, including sales, marketing, finance, customer service, and human resources, to name only a few.

Whether you’re a plumber, electrician, carpenter, roofer, builder, painter, or specialist in any other service industry trade, to survive you must also stand out as a business leader. And now there’s a magazine designed to help you achieve that goal: Home ServiceMAX, written by and for your peers.


Business Owners


Residential Home Service Providers


Distributors & Wholesalers





Mike Agugliaro

For more than two decades, as the co-owner of Gold Medal Service, one of New Jersey’s largest and well-respected home services companies, Mike Agugliaro, “Business Ninja”, has played a key role in building Gold Medal’s success. In the last 10 years, Mike’s business-growing acumen took the company from a business making less than $1 million a year, to making more than $20 million a year.

Through ServiceKey, his business coaching company, he’s been successful mentoring and creating profitable business models and actionable processes for other businesses, both small and large. His goal is to dig deep and find a company’s sweet spot – through his management, operations, sales, marketing, goal-setting, communication, and personal coaching skills.

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